Brand Business

Hyundai Corporation creates newer brand values by expanding the brand power of ‘Hyundai’, which has grown into a global brand, to home appliances and small power generators and living consumer goods.

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Business Overview
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The brand ‘Hyundai’ has gained recognition as one of the most powerful brands in the world and it represents one of the most powerful corporations in Korea. Hyundai Corporation is striving to take Hyundai’s brand power to the next level by promoting different products other than automobiles, machinery, shipbuilding and chemicals. These products include consumer electronics, small power generator and other future high-value items.Hyundai Corporation has partners throughout the world that produce uniquely designed and quality controlled items, which enable us to successfully penetrate into European, Middle Eastern and American markets in a short period of time. Hyundai Corporation is improving the value of the Hyundai brand by using locally specialized marketing strategies and introducing new items into the market.
Products
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  • Hard wareSmall Generator, Power Tool, Gardening Tool
  • Consumer ApplianceHome Appliance (HA), Small Appliance (SA), Air Conditioner(AC), Mobile Phone(HP)
  • Consumer ElectronicsTelevision(TV), Audio&Video(AV)
  • Living Consumer Goods(FMCG/FMCE)Battery, Mobile Powerbank, Light bulb
Contact
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