Only a person who thinks he can do it will make it. If you doubt it, you will only do it to that extent. If you think you can’t do it, you won’t be able to do it at all. 
– by the founder of Hyundai, the late Chung Ju-yung
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Creative Foresight • Positive Thinking• Unwavering DriveSuccess and failure of everything depends on the mind and the attitude of a person who does it. You can do what most people think is impossible, if you have pioneering spirit and passionate efforts. All the members of Hyundai including the founder, the late Chung Ju-yung, have always challenged things that people at that time thought impossible and thrived on the pleasure to achieve them until now.
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Creative Foresight
Creative Foresight‘Creative Foresight’ means a wisdom that always pursues newness and freshness with future-oriented thinking in order to satisfy the needs of customers and our society. Hyundai has worked on its business with strong tenacity to make something out of nothing.
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Positive Thinking
Positive Thinking‘Positive Thinking’ means a sense of ownership as a Hyundai person and an positive attitude for everything. The history of Hyundai has been established on the sweat and the positive thinking of a great number of Hyundai people.
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Unwavering Drive
Unwavering Drive‘Unwavering Drive’ means an attitude to devote oneself to a certain goal with ‘I Can Do It!’ spirit. Hyundai members have achieved things that others gave up for with a strong drive even under the worst of conditions.